Company News, New Products

Maybelline Launches Foundation Finder Tool

Shoppers can customize their facial cosmetics selections.

The number one factor that influences a consumer foundation purchase is shade at 20%, followed by coverage at 16%. That is why Maybelline New York is improving the online foundation shopping experience with the launch of Foundation Finder, the first-ever web-based tool that utilizes facial recognition technology to find the perfect foundation shade via selfie without having to download an app.   Foundation Finder uses adaptive algorithms and the latest advancements in Computer Vision Technolog...

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